Elaine Joined Onfido to form part of a Strategic Enterprise Sales team, which had the task of revenue generation and net new logos within the Enterprise Financial Services Space. Elaine brought a wealth of experience to the team, a fresh perspective and drive and determination to help Onfido succeed in growing market share. In a short period, Elaine and I worked well together, developing a well structured algorithm style and she delivered the results needed and also coached junior team members and helped shape the commercial framework for forecasting for the future.

Elaine’s track record engaging partners and payments teams at enterprise companies is something else. It’s precisely why we brought her in, to break ground and drive top-of-funnel pipeline in a critical sector for our company. To say she was successful would be a serious understatement. Elaine brokered extremely exciting opportunities for us and identified strategic gaps in our approach, all while meeting KPIs and fostering collaboration across the company. Excellent. Excellent. Excellent.

Elaine is an invaluable asset to any organisation due to her expertise, industry knowledge, and extensive network. Her exceptional ability to address complex challenges and drive strategic success, along with her transformative guidance in implementing sales and client engagement models, lays a strong foundation for go-to-market success-focused start-ups.

Elaine’s approach is marked by vision and expertise, enabling her to promptly pinpoint critical components and establish a clear, well-structured path forward. Her pragmatic yet naturally organised approach is a valuable asset in achieving success. Elaine played a pivotal role in helping us reach a significant milestone in client engagement, and we eagerly anticipate achieving many more with her guidance.

I had the pleasure of working with Elaine during my time as Head of Legal UK and Ireland at PayPal and Elaine is extraordinarily talented at strategic planning and project management, but her unique understanding of the payment and e-commerce industry is truly second to none.  Elaine is not only experienced in contract negotiation and offering commercial advice but understands deeply the key drivers, legal issues and different commercial and pricing structures that can make a key strategic difference for clients.  She has an unmatched network of contacts in the industry, and I cannot recommend her highly enough in terms of her ability to help transform her client’s business and help them meet their objectives.

Early stage startups need at least three things in their arsenal to have any chance of pressing on. A well defined target market, critical friends helping them to improve and ultimately the adult supervision of those who have been there to help them execute.

Elaine’s experience cuts across both large software organisations and startups fresh out of the wrapper, giving her an almost unique viewpoint that makes her truly a top tier advisor.  In one conversation with Elaine we’ve seen a leap in how our founders think about their Go To Market and sales strategies, bolstering their chances of finding a foothold and growing their businesses.

Go to market can be such a difficult task to nail down and yet it’s an absolutely critical part of any businesses growth and success. Elaine approaches  this tricky undertaking with such vision and experience that she quickly and easily sees the threads that others don’t and plots the way forward calmly and simply. She’s also unbelievably well connected and shares her network willingly. Elaine’s intervention in our business planning has been and will continue to be invaluable moving forward.